Bryden Wood innovators reach WICE Awards finals

‘Clients enjoy coming here,’ he says.

It’s well suited to my personality, because I like getting into the detail of things.I’m a very maths and science-based thinker, so it’s the area that I enjoy..

I didn’t really think about [being fem.ale] until I got into the workplace.In terms of going into engineering, I came from an all-girls school.

Actually, a lot of my friends went into the role.It was very normal to do engineering.

I didn’t really think about it as a male-dominated thing, it was just something that suited my personality and that I enjoy.

Obviously, since I went to university and into the workplace, there aren’t a lot of females in the industry, but it's not something I generally think about.To do this they need to develop a product, get it built by a Developer, and attract people to live in the accommodation, Dwellers.

The designer of the product could develop a very simple value landscape using the Kano model (a product value model) where Threshold Attributes are minimum standards, Performance Attributes are the-more-the-better and Excitement Attributes are just that.Through doing this, the designer can start to see incongruities in the value chain..

The conclusion may be drawn that although there is alignment between Company A and the Dweller, with affordability matching the lower returns; the great-place-to-live matching the social change agenda; and the habitability matching the reputation, there are some discrepancies with the Developer.Their business model is different, working in and looking to protect a market with greater demand than supply they are looking for higher short-term returns and the market dictates that quality standards are not such an issue because Dwellers have so few options.